Author: Josh Iverson CSM II

Hey Truck Pros,

In today's market, you know there's a lot of inventory out there. That means getting the right truck in front of the right buyer is more important than ever. This month, let's look at how you can use Work Truck Solutions tools in smart, creative ways to do just that.

We're focusing on two powerful tools: the 2-Minute Prospecting tool and the Resource Rack. Used together, they can help you turn your existing customer base into new sales opportunities.

Finding Your Next Buyer: Look to Your Service Lane

Your dealership's service department is full of potential buyers. Many commercial vehicles come in for service with high mileage, and those owners might be ready for a trade-in or a new purchase. This is a big opportunity.

Here's how Work Truck Solutions can help:

• Import Service Customer Lists: You can bring lists of your service customers right into Work Truck Solutions. This lets you use the 2-Minute Prospecting tool to reach out to specific groups. For example, focus on customers whose commercial vehicles have over 100,000 miles on them. They might be ready for a new truck.

• Deliver the Right Information with the Resource Rack: Once you've identified these customers, use the Resource Rack to send them exactly what they need. Share information about new models, advanced features, or even details on current trade-in programs. You can personalize your outreach with relevant brochures or spec sheets.

Putting It into Action: Examples

Imagine this:

• "Upgrade Your Workhorse" Campaign: Send a targeted message through 2-Minute Prospecting to customers with high-mileage trucks. Include a link to a Resource Rack brochure showing off a new model's improved fuel economy or increased payload capacity.

• "Is It Time?" Trade-In Offer: Reach out to long-time service customers with an aging fleet. Use the Resource Rack to share details about trade-in values and how a new vehicle can lower their operating costs.

These are just a couple of ideas. The goal is to be proactive and provide valuable information that speaks directly to your customers' needs, making it easy for them to consider a new purchase.

Your Action Item This Month:

1. Talk to Your CSM: Discuss with your Work Truck Solutions CSM how to import your service customer lists into the platform. Ask them about focusing on high-mileage commercial vehicles for your next prospecting efforts.

2. Share Your Creative Ideas! We know many of you are finding great ways to use Work Truck Solutions. We want to hear about them! The next time you chat with your CSM, tell them all about your creative strategies for using the platform or any specific tool to connect with buyers and drive sales. Even better, give your CSM a call before then and share your success stories – we'd love to hear them! Your ideas could be featured in a future CSM Corner!

Let's make sure every truck finds its perfect owner.