Author: Gavin Fitzgerald CSM I

Let’s face it - the commercial vehicle showroom has gone digital.  Today's fleet managers and small business owners are much more likely to log on and browse your inventory before visiting the lot. Commercial buyers rely on informational platforms like Work Truck Solutions to research and purchase their next work truck efficiently and effectively.

So how can dealers drive site traffic to their own online inventory, increase lead conversions, and empower customers to make more educated buying decisions?

Three Words: Rich Media Content.

To stand out in today’s increasingly saturated online commercial marketplace, your Work Truck Solutions site needs more than just specs - it needs a visual edge. Uploading high-quality original photos, embedded media, and walk-around videos to your listings upgrades your site from a static inventory page into a powerful conversion tool.

When paired with the upfit literature and body specs already featured on your WTS site, rich media content bolsters your customer’s confidence; empowering them to shift from browsing to purchasing.

Supercharge Your Listings With YouTube Walk-Around Videos

We’ve optimized your Work Truck Solutions commercial site to support direct YouTube video uploads to each Vehicle Detail Page (VDP) - and this is a serious game changer for your customers. You can now provide a more immersive and informative shopping experience for commercial buyers by adding 1-2 minute walk-around videos to the existing specs and upfitter literature already featured on your listing pages!

Here’s a quick step-by-step process to supercharge your listings with YouTube walk-around videos:

1. Share a list of stock numbers with your on-site photographers/videographers (or commercial sales professionals) and have them shoot a 1-2 minute walk-around video of the selected inventory.

*You don’t need a cinema-grade camera to shoot these videos - your cell phone will do just fine!

2. Upload the videos to your dedicated YouTube page and add vehicle notes + a link back to the Vehicle Detail Page in the video description.

*This helps guide your prospective customers directly to the Work Truck Solutions listing - increasing site traffic and facilitating a more frictionless buying experience.

3. Copy the YouTube walk-around video URL and upload it directly to the Vehicle Detail Page.  

• Log in to your WTS account

• Go to: Tools → Inventory Management

• Find your stock # and click “Edit Pricing”

• Paste the YouTube URL into the Display > Video URL field

• You’re live!

But is it really worth it?

I’ll answer that question with a follow-up question: Does ten pounds of dough make a big biscuit?!

All jokes aside - the numbers don’t lie. Vehicle listings with video content sell up to 5 days faster on average and can increase the time your customers stay on a VDP by an average of 88 seconds - enhancing the likelihood of contact form submissions and lead conversions.

Listings with high-resolution images/walk-around videos also receive up to 2.4x more lead form submissions compared to static listings and conversion rates for vehicle detail pages increase by 30–40% when listings feature at least one video

Plus, backlinking videos hosted on YouTube improves Google indexability, increasing organic traffic to your Work Truck Solutions site and boosting your SEO ranking.

In conclusion…

Rich media content isn’t just a ‘nice-to-have’ addition to your inventory listings - it's a powerful tool for building your customer’s trust, boosting brand awareness, and increasing real lead conversions. Connect with your on-site photographer or commercial sales team and construct a game plan to start filming walk-around videos for your inventory. A little ‘digital sweat equity’ today can drive meaningful results tomorrow.

Contact your dedicated CSM today to see how incorporating walk-around videos can foster even greater success for your commercial team!