Maintaining an accurate online inventory is tough, but leaving prices blank can now cost you more than just a potential sale. Regulatory scrutiny around commercial auto advertising is at an all-time high. The Federal Trade Commission (FTC) and multiple state agencies are actively cracking down on pricing transparency, issuing warning letters and fines to dealerships listing vehicles without advertised prices. Unpriced inventory isn't just an inconvenience for buyers anymore, it's a compliance risk.
To help you safeguard your business without adding extra admin work to your day, we have launched a new automated inventory setting for your work truck website.
We know you're busy at the dealership and with this new setting you no longer need to manually track down and remove incomplete listings. This setting automatically detects and hides units without pricing information. The best part is as soon as your team inputs a valid price, the vehicle instantly goes live on your website again, no extra steps required.
This feature gives you peace of mind, ensuring your public-facing inventory remains compliant with current FTC guidelines while delivering the transparent experience modern commercial buyers expect.
Ready to eliminate non-compliant listings? Contact your customer success manager or reach out to our support team to help you turn it on.
This new tool is just one of many updates that the team is actively working on to bring you more control over your inventory and how it is displayed online, stay tuned for more!