Author: Autumn Conn, Team Lead Ford Pro Strategic Team

Work Truck Solutions Revs Up Commercial Growth at NADA 2026

LAS VEGAS — The neon lights of the Las Vegas Convention Center provided a high-energy backdrop for NADA Show 2026, where the Work Truck Solutions team spent a productive week (February 4–6) connecting with the heartbeat of the automotive industry. Amidst a record-breaking year for the show—which saw over 20,000 attendees and a heavy emphasis on operational efficiency—Work Truck Solutions stood out as the go-to resource for a dealership sector increasingly focused on the lucrative commercial vehicle market.

Addressing the "Daily Grind" of Commercial Sales

The booth was a hive of activity, welcoming a "constant flood" of both long-term partners and new faces. The primary theme of the week? Solving the friction in day-to-day commercial operations.

Dealers and commercial managers expressed a shared set of frustrations, ranging from inventory visibility to lead quality. Our team demonstrated how Work Truck Solutions acts as a force multiplier for these departments, streamlining workflows to make the commercial manager's life easier.

"We aren't just selling software; we’re shortening the sales cycle," noted the team. "By processing upfit invoices directly, we serve up qualified leads who know exactly what they need. We're moving the needle from 'What length is the bed?' to 'When can I get it?'"

The Power of an Omni-Channel Strategy

In an era where the "digital showroom" is the first stop for every buyer, Work Truck Solutions highlighted its reach as a truly omni-channel solution. Attendees were impressed by the breadth of the network, which powers:

• Dealer-Branded Commercial Sites: Providing a seamless local shopping experience.

• OEM Partnerships: Powering the commercial web presence for three major manufacturers.

• Upfitter Locator Sites: Connecting your inventory with buyers who know exactly what body manufacturer they want to purchase from. Pro Tip: Make sure we have your upfit invoice so we can ensure you are displayed on that manufacturer’s locator site!

• Comvoy.com: Our National Marketplace that gives dealers' inventory massive visibility to a nationwide audience.

This multi-pathway approach ensures that no matter where a customer starts their search, your commercial inventory is front and center.

Mastering Inventory with VAST

With inventory acquisition remaining a top priority for dealers in 2026, our Vehicle Acquisition Search Tool (VAST) was a major talking point. As margins tighten, the ability to source specialized inventory is a competitive advantage. The team showcased how VAST helps dealers:

1. Locate dealer-to-dealer inventory for quick trades.

2. Navigate Auction and resale markets with precision.

3. Access upfitter bailment pool inventory to find work-ready trucks.

What’s Next: See You in Indy!

The momentum from NADA 2026 is just the beginning. As the industry shifts its gaze from the general automotive landscape to the specialized world of work trucks, we are preparing for an even bigger presence at NTEA’s Work Truck Week in Indianapolis this March.

Thank you to everyone who stopped by the booth. We look forward to continuing these conversations and helping you dominate the commercial market in 2026!