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Merchandising That Moves the Needle: Why Details Matter in Omni-Channel Listings
Merchandising That Moves the Needle: Why Details Matter in Omni-Channel Listings
Learn about how we are push traffic to Comvoy and how you can optimize your presence on our national marketplace!
Commercial Vehicle Business Summit (CVBS)
Commercial Vehicle Business Summit (CVBS)
The Commercial Vehicle Business Summit (CVBS) is a free, live virtual event that brings together professionals from the commercial vehicle industry, including dealers, manufacturers, fleet managers, and technology providers. The summit is designed to provide attendees with valuable insights into the latest trends, technologies, and strategies that are shaping the commercial vehicle sector.
Key highlights and benefits for commercial vehicle sales people include:
Expert-Led Sessions: The summit features presentations and discussions from a wide range of industry experts and thought leaders.
Key Topics: Sessions cover critical subjects such as electrification, supply chain challenges, data and artificial intelligence (AI), and digital transformation.
Practical Strategies: Attendees can learn real-world, actionable strategies to improve their sales operations, understand the evolving market, and stay ahead of the curve.
Networking: The virtual format provides opportunities for networking and collaboration with peers across the industry.
The summit's overall goal is to foster collaboration and share knowledge, empowering everyone in the commercial vehicle ecosystem to thrive in a dynamic market. It's a key event for anyone looking to stay informed and successful in the commercial vehicle business.
Findings from the Field
Findings from the Field
Dealerships are increasingly using data to manage inventory; commercial sales expected to rise due to lower interest rates and Section 179 tax deductions.
CSM Spotlight
CSM Spotlight
Anthony, a Customer Success Manager, loves showing dealers how to use the WTS platform and seeing them put it to use. He especially recommends the CBI Portal, suggesting dealers check the Body Type Activity Report to see what customers are looking for.
A glowing testimonial praises his work: "He has been instrumental in the growth of our Kelley Buick GMC and Big Bend WTS pages. When I say he is truly the best, I talk about him to everyone I know when it comes to online platforms, marketing, etc. He has helped us increase every aspect of our online presence."
Outside of work, Anthony enjoys working on his 1928 Model A, 3D printing, and spending time on his farm. He's also building a new house and plans to try paramotoring over Northern California's beautiful landscape.
He and his family are looking forward to a trip to Great Wolf Lodge in December.
Dealer Spotlight
Dealer Spotlight
Ryan Fogleman, Hansel Ford
Ryan Fogleman, Hansel Ford
Say ‘Hello’ to Ryan Fogleman, our September Dealer Spotlight!
How long has Hansel Ford been serving the community?
Ryan: Hansel Ford has proudly served the North Bay community for over 60 years. We’ve built lasting partnerships with local businesses and organizations by providing not just vehicles, but solutions that help them stay on the road and grow their operations.
What is Hansel Ford’s favorite way to give back to the local area?
Ryan: We believe in giving back through active community involvement — from supporting local nonprofits and youth programs to investing in workforce development and sustainability initiatives. Most recently, we’ve expanded our focus on helping local businesses adopt more efficient fleet practices, reducing downtime and costs, which ultimately strengthens our entire community.
What is your role at the dealership?
Ryan: I serve as the Commercial Fleet Sales Manager, leading our Ford Pro Commercial Vehicle Center operations. My role is to help businesses find the right solutions for their fleets — from vehicles and upfits to financing, telematics, and service strategies — so they can maximize uptime and minimize total cost of ownership.
How has Work Truck Solutions helped you in your role?
Ryan: Work Truck Solutions has been a game-changer by making it easier to connect businesses with the exact vehicles and upfits they need. The platform gives us the ability to showcase our commercial inventory in a clear, searchable way and streamline the customer journey from discovery to delivery. That efficiency allows me to spend more time building relationships and less time navigating logistics.
What's your favorite thing about working with Work Truck Solutions?
Ryan: I love seeing the direct impact our vehicles have on a business’s ability to succeed. Every truck on our lot represents a tool that keeps local companies running — whether that’s a contractor getting to the jobsite, a delivery company meeting deadlines, or a utility crew keeping the lights on. Knowing that we play a role in keeping businesses productive is incredibly rewarding.
What's one piece of advice you would like to give that has helped you throughout your career?
Ryan: Always approach fleet sales as a partnership, not a transaction. If you take the time to understand a client’s operations, their growth goals, and the real challenges they face, you can provide solutions that deliver long-term value. That trust builds repeat business and referrals far beyond the initial sale.
Would you recommend Work Truck Solutions to other dealerships? Why?
Ryan: Absolutely. Work Truck Solutions bridges a critical gap between dealerships, manufacturers, and upfitters by providing transparency and efficiency. It allows dealerships to better serve their clients, while also strengthening relationships with local businesses who can now find the right vehicles quickly. For any dealership serious about commercial sales, it’s an essential tool.
AI in the Automotive Industry
AI in the Automotive Industry
AI is no longer a futuristic concept in the world of work trucks. It's here, and it's already changing how commercial managers operate. We know some of you are at the forefront of this transformation, using AI to solve real-world problems and drive your businesses forward.
That's why we want to hear from all of you commercial managers on how you are using AI to make your dealerships more efficient and profitable. We're looking for innovative uses of AI in areas like:
Sales and Lead Management: How are you using AI to qualify leads, personalize customer communication, or predict sales trends?
Operations and Inventory: Are you using AI to optimize your inventory, streamline paperwork, or manage your supply chain?
Service and Customer Retention: Have you implemented AI-powered predictive maintenance, automated service scheduling, or enhanced your customer experience through AI chatbots?
What's your secret sauce? How have you integrated AI into your daily operations to make a tangible impact?
We want to highlight your creative and innovative uses of AI in the work truck space. Share your stories and unique applications with us by replying to this article. To show our appreciation for your time and expertise, we'll randomly select three submittals to receive a coffee on us!
We look forward to hearing your insights. Thank you for helping us tell the story of AI's quiet revolution in the work truck industry.
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