Author: Robert Prewitt, SAM
Greetings from the road! As a Strategic Account Manager for Work Truck Solutions, my job takes me to dealerships across the country to connect with commercial managers and their fantastic teams. It's a role filled with great conversations, new insights, and, as you’ll see, some seriously good food. Each trip is a masterclass in what makes your business tick, and I’m always learning something new.
In that spirit, I wanted to share a few "findings from the field" that I've uncovered on my recent travels.
The number one thing I'm hearing in the industry right now is a collective effort to shift from a "stock-it-all" mentality to a more streamlined, strategic approach. You're not looking to get rid of inventory entirely—after all, a truck on the lot is a powerful thing—but rather, you’re focusing on keeping the most in-demand work trucks in stock while becoming masters at sourcing specialized units.
This is where the magic happens. Instead of chasing down every niche request, you're becoming adept at finding the right truck for the right job, even if it's not physically on your lot. And that's exactly where Work Truck Solutions can help you lead the charge. Our VAST (Vehicle Acquisition Search Tool) is designed for this very purpose, acting as a one-stop-shop for your vehicle search. It now includes bailment pool inventory for Ford and will soon expand to other manufacturers, giving you a crystal-clear view into this critical pipeline.
How do you know which trucks are "in-demand" and which are just taking up valuable space? That's where data steps in. Our Commercial Business Intelligence (CBI) reporting offers market demand reports that provide a powerful gut check on your stocking decisions. This tool helps you understand what's moving (and what isn't) in your specific market, arming you with the information you need to make smarter choices. It’s like having a crystal ball, but with spreadsheets.
For example, a common finding on my recent trips is an oversupply of mechanics trucks on dealership lots. While these are excellent, capable trucks, the market for them is currently oversaturated. So, how do you move them? You use the tools at your disposal! Our 2 Minute Prospecting feature is a fantastic way to quickly highlight these specific vehicles and send targeted messaging to your existing customer base. It's an efficient way to find a buyer who may be looking, or knows someone who is, for a good deal. Additionally, making sure these vehicles are prominently featured in VAST and on your vehicle search pages as "specials" can significantly improve their visibility.
It’s no secret that the economy has been a bit of a rollercoaster. But with recent jobs reports, there's a strong industry-wide hope that the Fed will begin to lower interest rates in the coming months. This could be a huge motivator for businesses that have been holding off on a major purchase. Combine that with the powerful incentives of Section 179, and we could see a real push in commercial sales before the end of the year. It's the kind of one-two punch that can get things moving again and drive some serious momentum.
Of course, not all of my findings are purely about trucks and sales. One of the best parts of this job is the chance to experience local culture, and I am so grateful for all the incredible suggestions I’ve received for local steakhouses and restaurants. It's a fantastic way to get a true taste of each community, and for that, I am truly thankful.
I am looking forward to my future travels and the new insights (and meals!) they will bring. In the meantime, if any of these findings resonate with you or you’d like to explore how to implement these solutions in your dealership, please don’t hesitate to reach out to your Customer Success Manager. We're here to help!